Imad Benharouga

Chief Operating Officer

  • Area of Expertise

    Multi-disciplinary Team Leadership, Development Management, Feasibility Studies, Corporate Strategy, Business Development, Joint Ventures, M&A, Risk & Governance, Business Transformation & Change Management, Branding & Marketing Management, Recruitment. Experience in a mix of mature and emerging economies.

  • Professional Experience

    Managing Director, Truenorth - Dubai

    ◉ Helped real estate clients address strategic, organizational, and performance issues. Restructured troubled projects, designed strategies & transformation roadmaps, and led implementation efforts.

    ◉ Leveraged access to deal flow to source, negotiate and conceive development projects.


    Executive Director, Development & Corporate Strategy, Limitless LLC - Dubai

    Founding Member of global master developer Limitless, Board Member in several Joint Ventures

    ◉ Managed the company set-up ahead of its launch in 2005.

    ◉ Led strategy & business development in initial target markets including sourcing and structuring projects in high-growth markets spanning the Middle East, Europe, and the Far East leading to a US$ 20Bn development portfolio.

    ◉ In charge of Corporate Marketing and Communications including the launch and growth of the Limitless brand.

    ◉ Led a major Business Transformation program positioning Limitless for survival in the 2008 global crisis.

    ◉ Launched strategies maintaining positive cash flows, capital investments, and negotiating liabilities. Oversaw cost management program achieving > 80% savings. Exited 3 projects with full return of equity of US$ 170Mn.


    Head of Operations & Executive Advisor to the MD of Dubai-based master developer Nakheel during 2003-2005

    ◉ In charge of planning & organization structuring for Nakheel’s US$ 50Bn portfolio of landmark developments: Palm Islands, World Islands, Jumeirah Islands, Discovery Gardens, Jumeirah Village, Village Centre shopping mall.

  • Academic Qualification

    Masters in Electrical Engineering (Cornell University)
    B.Sc. in Electrical Engineering (University of Texas)